Mosaics in Pompeii Essay Example for Free

Mosaics in Pompeii Essay Mosaic decoration was commonly used in the beautification of both private and public buildings in Pompeii and has been found in all different shapes, sizes locations and with all different purposes. Mosaics were often used as flooring in Pompeii were largely used to decorate floors and entrance walls to houses and other buildings, some representing importance, others advertisement and even propaganda. The panel depicting The Battle of Alexander housed in the Archaeological Museum in Naples and originating from the House of the Faun, is, though, one of the most important and magnificent examples. The Alexander Mosaic was found during the excavation of Pompeii in 1831 in the â€Å"Casa del Fauno† (House of the Faun), one of Pompeiis grandest residences. Today it is one of the most famous Roman mosaics. The work itse;f measures to 5.82 x 3.13 metres in size and there is debate as to what the mosaic represents, whether it was to depict the Battle of Issus between Alexander the Great and the Persian king Darius III in the year 333 BC or the battle of Gaugamela in the year 331 BC, where Alexander the Great and Darius clashed once again. There is also a belief that a Hellenistic painting was used as the model. The mosaic shows the magnificence of Greek monumental painting and four-colour painting. There is no debate however on its beauty, detail, the skill woven into each detailed plate of mosaic tiles and the time it would have taken to put such a delicate and intricate piece together. The piece is made of roughly 4 million white, yellow, red, and black tesserae. The picture shows Alexander galloping into battle with a mass of troops behind him on the left hand side, pursuing Darius into a battle. The picture also shows towards the right hand side of the mosaic, the Persians turning to flee, with a fearful loom from Darius as the only thing facing alexander and his men. Today, the original Alexander Mosaic is on display in the National Museum of Archaeology in Naples. An exact copy – identical in shape, size, colour and materials used – was created after several years of work by the Scuola Bottega del Mosaico di Ravenna and is now installed in Pompeii. The painting is described by Pliny the Elder as representing the battle of Alexander with Darius. Certain inconsistencies in the mosaic point to its derivation from another source. The patches basically show us the mosaic through the Romans eyes, and tell us what interested the ancient viewer. Although Darius is the most prominent figure in the mosaic, the Romans were much more interested in Alexander, he said. The portrait of Alexander corresponds to the so-called Lysippean type, which includes for example the Per gamon Head. Alexander is not idealised here in the otherwise frequent form: with long curls and full, soft features as the incarnation of Zeus, the sun-god Helios or Apollo [†¦]. His head appears rather more gaunt, with tautly shaped cheeks, marked by suggested or deeply-carved wrinkles and with short hair barely covering his ear. Both types, the realistic and the idealising, do admittedly show the parting of the forelock characteristic of Alexander here as short, unmanageable strands, in the deifying variation as upwardly radiating pairs of locks. A later, but unmistakeable echo of this hairstyle can be found in the consciously stylised, characteristic forelock of Augustus. Conclusuions we can draw about the spciteies of Pompeii and Herculaneum through looking at this mosaic are It is thought that this house was built shortly after the Roman conquest of Pompeii, and is likely to have been the residence of one of Pompeiis new, Roman, ruling class. The mosaic highlights the wealth and power of the occupier of the house. What is less know is the mosaics role as a floor surface in an Italian house. In this role, it has the potential to provide evidence of the tastes, interests and desires of the wealthy Romans during the late Republic, There is clear evidence of multiple ancient repairs in these damaged areas. The most recent restorations filled the gaps with mortar, while more ancient repairs used tesserae, show a keen interest in the arts and that they hold great importance to a fmailies household perhaps sudgesting status in society by their beauty and expence. http://news.discovery.com/history/how-the-alexander-mosaic-was-used.html http://alexandermosaik.de/en/interpretation_of_the_mosaic.html http://www.pompeionline.net/pompeii/mosaic.htm http://archaeology.about.com/od/archaeologicalsi3/ss/pompeii_faun_7.htm http://alexandermosaik.de/en/

Increase In Private Car Usage Construction Essay

Increase In Private Car Usage Construction Essay This paper shows the public attitude towards new urban transport system. This study was actually taken out when the project was being under construction. Random sampling was done to the people who commute mostly by their own car. People were asked different questions by surveying questionnaire to find travel attitudes. SPSS was used to find results. Most people were not willing to switch from their own car to new urban transport system. By results it was found that current public transport in Lahore is uncomfortable, unsecure, and not reliable. By assuring that new system will be reliable, comfortable and suits you in every respect, most people were still unwilling to switch from car because they dont have trust on govt. To conclude, new system has drawbacks and people attitudes are not eco- friendly. INTRODUCTION Increase in private car usage in developing countries is causing numerous problems. Many big cities of developing world are facing issues like congestion, air pollution etc. Public transport and sustainable modes of travelling are considered to be solution. (Goodwin, 1996; Greene and Wegener, 1997). Lahore is the second populated city of Pakistan. Its population is more than 9 million and about 13.5 million daily people travel in 2006. (Transport Department1, 2012). Population is increasing, private car trend and related problems are exacerbating. In city, public transport is very poorly managed, traffic jams has increased the commuting distance. Lahore Transport Company buses are good but these are in very few routes. Mostly mini-buses which are very poor in condition are major transportation mode. By the last 15 years, increase in population and private vehicles has deteriorated air quality. Vehicle registration has increased from 56 to 116 per 1000 inhabitants. Cars have been increasing 10-15% annually. (Transport Department2, 2012) There were 2129990 total registered vehicles up to June 2009. (Punjab Development Statics, 2010) Public transport is often considered a sustainable mode for transportation. There should be policy measures to increase public transport usage. For that, public transport systems have to be improved by understanding the travel behavior and consumer needs. ( Beirao and Cabral, 2007 ) Rapid Transit System To cope with traffic problems and such issues JICA done a detailed study in Lahore on transportation system. The study plan was for 20 years, two main corridors were identified: Ferozepur Road Corridor 28.7 Km Multan Road Corridor 12.4 Km Ferozpur Road corridor is also called Green Line, which extends from Hamza Town to Shahdara. It goes along Ferozpur Road, Fatima Jinnah Road, The Mall, Lower Mall, Ravi Road and ends on Shahdara through River Ravi. The journey from Hamza Town to Shahdra Station will take about 45 minutes by a regular speed of 33 Km/hr. It is assessed that 380,000 commuters will travel per day in 2015 rising to around 666,000 by 2025. The expected cost of Green Line is 2.4 billion US$, and an EIRR of over 13%. Orange Line is second important line 27 Km long from South west of Lahore at Ali Town to Dera Guran in the North east. It runs along Raiwind Road to Thokar Niazbeg, Multan Road, Lake Road, Macleod Road, GT Raod and ends on east of Ring Road GT Road interchange. The Patronage of this line is projected to be about 330,000 commuters per day in the opening year 2018, going up to 495,000 by 2025. The expected cost is 2.0 billion US$ and EIRR is 10%. Bus Rapid Transit (BRT) project also stimulated private sector attention in city transport system. Govt. of Punjab and Lahore Transport Company would make sure investment friendly environment to the private sector to practice protected, comfortable, reliable and inexpensive public transport. Feasibility, design, manufacture, process and maintenance of BRT will be on BOT basis. Therell be electronic fare system and fare will be decided by LTC which can vary with the time. Standards of safety and speed will be sustained. It will save vehicle operational and maintenance cost. Travel time and congestion will decrease resulting in reduced number of road accidents. Economic activities will upturn. By the presence of smoother and safer intra city travel system people will tend to switch from private car to new urban transport system. Thus this will be fuel efficient and sustainable mode. Project implementation is based on Public Private Partnership (PPP) which will resolve finance problem and project will complete in certain time. Private party will be responsible for whole implementation of project. BRT system will take up in the central defined lanes. This will prevent from traffic queues, pedestrians, illegal parked automobiles etc. Passengers will pay on bus stop entering, and every platform of station will be elevated to the height of bus floor. Bus lanes must be maintained by regulatory signing and separated from rest of the traffic by physical barriers. Additional force will be hired to prevent infringement into bus lanes and fines will be charged for illegal entry. Bus way requires two lanes in each course, and one lane will be 10 feet wide in each course. (Transport Department1, 2012 Transport Department2, 2012) METHODOLOGY Data Source: Random sampling was done along the proposed Green Line where project work had been started. It was about long. I did survey in Punjab Secretariat, Govt. College University, Punjab University (old campus), Choburji, 32 Chowk, Urdu Bazar. I selected those people who travel by their private car mostly. I acquired the information by asking questions so that i tried to get relevant and accurate answer. There were 100 questionnaires that I filled by people. Before it I run pilot testing to correct mistakes in our questionnaire. For all the statistical analysis, Statistical Package for Social Sciences (SPSS) was used. Then the analytical techniques like frequencies, cross tables, correlations, and regression was done and interpreted the results. VARIABLES: The variables that I used in questionnaire were age, income, education, marital status, gender, family size, commuting distance, time spend on road, usage of public transport, reliability of public transport, reason for using private car, air pollution by car usage, road congestion on road, reliance on new urban transport, willingness to switch from car, reason for not willing. Contingent Evaluation Method: I used CVM method to find willingness to switch from car usage to new urban transport system. CVM is used to find willingness to pay and willingness to accept for some betterment in the system. The method enables us to establish the value of those goods and services that are not exchanged in markets hence prices are not associated with them. Results: Correlations What is your education? Will you switch to new transport system? What is your education? Pearson Correlation 1 .077 Sig. (2-tailed) .444 N 100 100 Will you switch to new transport system? Pearson Correlation .077 1 Sig. (2-tailed) .444 N 100 100 As the value is .077 near to zero it means theres a weak relation between education and willingness to switch. More the education means that theres less willingness to switch from private car usage to public transport. People were not willing to switch either they have highly educated or not. This shows the selfish and non-friendly behavior to environment. Correlations What is your income? Will you switch to new transport system? What is your income? Pearson Correlation 1 .059 Sig. (2-tailed) .562 N 100 100 Will you switch to new transport system? Pearson Correlation .059 1 Sig. (2-tailed) .562 N 100 100 Correlation value is .059 for income, showing also weak relation between income and willingness to switch. More the income person is less likely to switch from car usage to public transport. Regression: The value of regression should be from 0 to 1. The low values education, income and other factors show that the people attitudes are not determined by these factors. They dont care of environment. R- SQUARE: Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .121a .015 -.016 1.018 2 .199b .040 -.022 1.021 3 .214c .046 -.050 1.035 a. Predictors: (Constant), what is your gender? What is your income? What is your age? b. Predictors: (Constant), what is your gender? What is your income? What is your age? What type of is your job? What is your education? What is your commuting distance? c. Predictors: (Constant), what is your gender? What is your income? What is your age? What type of is your job? What is your education? What is your commuting distance? Road congestion increased time spends, comfort and reliability of public transport, new urban transport system is reliable T-value Coefficientsa Model Unstandardized Coefficients Standardized Coefficients T Sig. B Std. Error Beta 1 (Constant) 1.204 .454 2.652 .009 What is your age? .015 .136 .014 .113 .911 What is your income? .064 .153 .050 .417 .677 What is your gender? .212 .204 .106 1.041 .301 2 (Constant) .702 .671 1.047 .298 What is your age? .009 .138 .008 .063 .950 What is your income? .054 .158 .043 .342 .733 What is your gender? .196 .205 .097 .955 .342 What is your education? .094 .176 .056 .537 .593 What type of is your job? .148 .106 .143 1.391 .168 What is your commuting distance? .012 .178 .007 .065 .948 3 (Constant) 1.153 .916 1.260 .211 What is your age? .011 .140 .010 .077 .939 What is your income? .050 .163 .040 .308 .759 What is your gender? .178 .209 .089 .851 .397 What is your education? .087 .182 .051 .481 .632 What type of is your job? .151 .108 .146 1.401 .165 What is your commuting distance? .020 .181 .011 .108 .914 comfort and reliability of public transport -.118 .198 -.063 -.595 .553 new urban transport system is reliable -.028 .127 -.024 -.218 .828 road congestion increased time spend -.045 .107 -.044 -.419 .677 a. Dependent Variable: will you switch to new transport system? Conclusion and Discussion: Road congestion and air pollution is one of the major problems caused by increasing trend of private car usage. Public transport is often considered an effective and environment friendly way of travelling. Rapid transit project in Lahore seems to be effective but people using private car are not willing to switch to this. Most people dont have trust on current government, they dislike this project. Some say that this project would not be completed because this government was going to end sooner. And they didnt believe that itd have security, more comfort, and better management. And many people had the problem that this rapid transit route is specified and their homes were far away. So, if they wanted to travel by mass transit then they had to cover long distance to join it. Some people say that they had to done different tasks in whole day so the timing of rapid transit would not suit them. Only, very less people were agreed on switching to rapid transit because they suffer mostly by traffic jams and cant afford any damage to their car. These all are behaviors of people and they dont depend totally on education, income, marital status, gender, commuting distance etc. By doing all work I concluded that the behavior would all different when the project was completed and bus was started to travel. Mini-buses, vans, and open rickshaws would almost washout. Because these all are in very bad conditions and person only used that due to absence of alternative. So, I think theres no need to tell the people right things but change the situation and conditions so that their attitude becomes environmental friendly. As effective policy making and its implementation can do this.

A Chinese Multinational Computer Hardware Marketing Essay

A Chinese Multinational Computer Hardware Marketing Essay Lenovo Group Limited is a Chinese multinational computer hardware and electronics company with its operational headquarters in Morrisville, North Carolina, United States and its registered office in Hong Kong. Its products include personal computers,  tablet computers,  mobile phones, workstations,  servers, electronic storage devices, IT management software and  smart televisions (Wikipedia, 2012). Lenovo is the dominant supplier of computers in Mainland China; however,  current economic system is transferred to be more globalised, integrated and interdependent. Thus for many enterprises or just like Lenovo, to have a plan on the international expansion strategies is of the essence. This report will analyse Lenovo PC businesss marketing mix and marketing strategy through environment, target market, positioning, and 4P. Brand History and Evironment 1.1 Brand History In 1984, with an initial capital outlay of only RMB200,000, (US$25,000) Lenovos founding chairman Liu Chuanzhi, together with 10 like-minded colleagues, launches the New Technology Developer Inc which was named Legend at that time (Lenovo Company History, n.d.). By 1989, now known as Hong Kong Legend has branded out into motherboard manufacturer and it has changed its name to Lenovo and launched itself on the Hong Kong Stock Exchange in 1994 (Malone, 2004). In 1996, Legend became the market share leader in China for the first time and introduced the first Legend brand laptop to consumers. In 2005, Lenovo completes the acquisition of IBMs Personal Computing Division, making it a new international IT competitor and the third-largest personal computer company in the world (Lenovo Company History, n.d.). According to the data, Lenovo has become the worlds second largest supplier of  personal computers  during the third quarter of 2011, which held around 13.5% of the worldwide compute r market as of October 2011 (Conn, 2011). Today, Lenovo is a global corporation with significant operations on six continents and operating in more than 60 countries and selling products in 160 countries (wikipedia, 2012). 1.2 Internal Environment Figure 1 Marketing Environment Competitive Economic Macro-environment Micro-enviroment Political-Legal Technological Social-Culture Competitors Customers General Public Distributors Suppliers Internal environment Men Money Machinery Materials Minutes Started from a square room, only 11 individuals Lenovo Group, currently has more than 10,000 employees. Facing with rapid development of the internet, April 2000, Lenovo Group restructured the whole company, from the division as the core system to a subsidiary of the core change in the system. Today, Lenovo has the most advanced technology in China, the high-level professionals, and abundant capital support, for example, its gross profit margin improved 11.7 percent in 2011 (Lenovo, 2011). Meanwhile, the Lenovo Groups management level has been committed to developing the development strategy, implementing the management philosophy, maintaining and carrying forward the corporate culture, in order to make the Lenovo to become a long-term, large scale high-tech enterprise. 1.3 Micro-Environment 1.3.1 Bargaining power of suppliers PC belongs to sophisticated instrument; therefore, the worldwide major CPU vendors are only two: AMD and INTEL. So the CPU suppliers has a strong bargaining power. On the other hand, there are many hardware providers in Chinese mainland, so for Chinese PC market, the local brand Lenovo has obvious advantages. 1.3.2 Bargaining power of buyers Because more and more PC brands can be chosen by consumers in global market, consumers have the ability to replace a companys products with the goods or services from a competing firm. 1.3.3 Potential new entrants and Threat of substitute products Because the cost of entering the PC market is high and the PC industry require the patent as a basis to develop the company, the threat of new entrants can be moderate. Additionally, the product like smart mobile phone may become substantial product for PC. It has many functions like PC which bring the large value to the customer. However, in the short term, it has little impact on Lenovos marketing strategies. 1.3.4 Rivalry among competitors In Chinas PC market, Lenovo is the number one PC vendor, which occupies the largest proportion of Chinas PC market share. Overall, rivalry is moderate in China. However, facing with HP, Dell, and Acer etc. in global market, Lenovo has to enhance the function of its PC products and the quality of sevices in order to gain competitive edges in some specific markets. Figure 2 illustrates the market share in U.S. PC market during the third quarter in 2012. Figure 2 Preliminary U.S. PC Q3 2012 Market Share by Vendor Chart by  The Mac Observer  from IDC data 1.4 Macro-Environment 1.4.1 Political-Legal environment In the 1980s, Chinese Academy of Sciences invested a lot of money when Lenovo needed financial support to develop itself. Indeed, Lenovo has a strong political background in China and it has been regarded as the birthplace of Chinas computer technology. Additionally, as a global company, Lenovo has to comply with unfamiliar laws and regulations. 1.4.2 Economic Environment Firgure 3 Lenovo RD Center in ShenZhenWith the increase income of Chinese consumers, people increasingly like to put money in hi-tech products, such as laptop, digital camera, and smart mobile phone. However, in global market, with the deepening of European debt crisis, the global economic are facing deflation and the unemployment rate are shotting up. Consumers wil be more prudent to make decision in purchasing. 1.4.3 Technological Environment Chinese Academy of Sciences which has 1,800 talents in From Wikipedia, the free encyclopediathe field of computer technology can povides efficient and effective support to Lenovo during RD process (Wikipedia, 2012). A prevalent trend that some hi-tech companies have cooperated with PC firms, such as HuaWei and Cisco, improving the existing products and offering better customer service challenges the PC leader of Chinas market. 1.4.4 Social-Cultural Environment To remain competitive, Lenovo must be sensitive to societys demographic shifts and changing values. However, in the global PC market, because the characteristics of the population, values and attitudes of consumers, and lifestyle are various, it is difficult to satisfy every consumer. Additionally, raising the awareness of consumerism is important to current companies. 1.4.5 Competitive Environment The competition of hi-tech products is very fierce in global market. Lenove are facing with some outstanding company, such as Apple, HP, and Dell. The products from different companies with various distinguishing features attract consumers to buy, which increase the level of competition. Furthermore, the indirect competition also has an impact on this market, such as smart mobile phone and iPad, because Wi-Fi makes the Internet available via radio waves and can be accessed at any number of public hot spots. Target Market and Positioning 2.1 Target Market Market segmentation is an inevitable trend in a mature market. The target market for a product is the specific segment of consumers most likely to purchase a particular product. Marketers should try to isolate the traits that distinguish a certain group of consumers from the overall market, in order to serve consumers and maximize the profit. 2.1.1 Geographic Segmentation From 2009 to 2012, Lenovo divided the overall market based on mature market and emerging market. However, from January 2012 onward, Lenovo gave up this method of market segmentation, while Lenovo divided the global market into four parts: Chinese market, North American market, EMEA market (Europe, Middle East and Africa market) and Asia Pacific Latin American market. In this four parts, Chinese market has a large number of population, which means great potential for profit growth. In contrast, North American market is relatively difficult to enter, because it is a mature market and consumers are loyal to former brands, such as Dell and HP. Overall, Lenovo combine its marketing efforts for countries and regions that share similar population and product-use patterns instead of treating each country or region as an independent segment. 2.1.2 Demographic Segmentation Gender: the purchasing habit of women can not be overlooked in PC market, because most woman buyers focus the stylish appearance and lightweight portable design rather than the computer performance, such as software and hardware. Age: tweens and teens usually use their computer for study and online game, while Generation X use their computer for work and social contact. Lenovos two main PC products ThinkPad and IdeaPad are different. Specifically, The IdeaPad design marked a deviation from the business-oriented  ThinkPad  laptops, towards a more consumer-focused look and feel (Jackson, 2008). Income and Expenditure patterns: because the income directly determine the purchasing power of consumer, Lenovo PC products are distributed across low end market, mid-range market and high end market. Figure 4 ThinkPad logo and IdeaPad logo From Lenovo official website 2.1.3 Psychographic and Behavioural segmentation Lenovos marketers quantify aspects of consumers personalities and lifestyles to create goods and services for a target market. For example, Lenovo products advertisements are different in Mainland China and America. Because consumers in China focus on the performance of the product while American consumers focus on the spirit that the product convey. Furthermore, most Chinese PC consumers like comparing goods before taking money form their wallet, while European consumers prefer to pursue high-quality product and to make decision quickly. 2.2 Positioning From the view of laptop market structure, business market account for the largest proportion of laptop market share, especially in government, manufactoring industry, school and university, and financial industry. From the view of sales, mid-range market is the most important part while the sales in low end market increase rapidly. The target market selection of Lenovo PCs is based on market size, development prospects, business goals and competitive advantages. To maintain the leading position in the Chinese market, Lenovo PCs must be on the market for comprehensive coverage. Specifically, Idea-branded focus on individual and family consumer market with low price and stylish design, which targets to low end market. While Think-branded focus on medium and small business, not-for-profit organizations, which is committed to provide a stable, safe, and high-quality computer product. Furthermore, because of the acquisition of IBMs personal computer business, Lenovo have the ability to en ter the high end business market. IBM PCs regard the high end of key account market as the target market. The distinct level of Lenovos marketing positioning helps distinguish its products from those of competitors and provides a basis for marketing communications. Marketing Mix Variables 3.1 Product Strategy Lenovo targets clearly its product strategy at the diversification development in such a new information era. Lenovo leads the PC industry in product innovation and it mainly focuses on PC business. Therefore, we divide products of Lenovo into two parts: laptop and desktop. 3.1.1 ThinkPad IdeaPad ThinkPad were originally an IBM product, which is line of business-oriented laptop computers known for their boxy black design (Wikipedia, 2012). ThinkPad series is made up of T series, X series, L series, W series, and ThinkPad Edge and each of them has their own feature. Specifically, T series is the most popular ThinkPad because of its performance and portability; X series is the thinnest and lightest with the longest battery life; L series is the green choice for professionals; W series is defined as a portable workstation. The IdeaPad line of consumer-oriented  laptop computers  was introduced in January 2008. The IdeaPad is the result of Lenovos own research and development (Wikipedia 2012). IdeaPad consist of U series, Y series, Z series. Specifically, U series is a stylish choice for everyday use; Y series design for gamers, movie buffs and audiophiles; Z series has a balance of price and multimedia features. 3.1.2 ThinkCentre IdeaCentre There are two series of ThinkCentre: ThinkCentre Edge Series (stylish, business-class) and ThinkCentre M series (sophisticated space-savers, dependable business partners). ThinkCentre is a system that combines reliability with ease of use. The marketing concept of ThinkCentre is You name the challenge, well bring the solution. IdeaCentre were described by HotHardware as being uniquely designed, with users needing to gaze on each one to see which design would look best in your place.(Willington, 2011). Indeed, IdeaCentre desktops come in all shapes and sizes.   Theres the skinny all-in-one that hides its working bits, the tiny nettop no larger than a book, and the regular desktop that traditionalists will view with satisfaction. Figure 5 Lenovo IdeaCentre 3.1.3 Service and Warranty From hothardware.comLenovo services is various depending on different kinds of customers. For example, Lenovo offers a comprehensive portfolio of value-added services that support the full lifecycle of Lenovo assets to large enterprises while Lenovo offers warranty support services and accidental damage protection to personal and home. 3.2 Promotion Strategy Lenovos prior goal is to create a new and successful international brand by the advantageous promotion of IBM; therefore, advertisement is the best option for this goal. Then promotional activities are also in effective and direct ways. 3.2.1 Advertising Lenovos personal computer mainly targets some individual clients made up of personal and home groups, and some small-and medium-sized enterprises. Therefore, the advertisement should be designed differently according to different segments. However, IBM aims at high-level computer market oriented to large organization for commercial functions. Therefore, advertisement strategies for ThinkPad are designed in an orientation of commercial application. Because consumers in China focus on the performance of the product while American consumers focus on the spirit that the product convey, the style of Lenovo advertisement is different globally. 3.2.2 Personal Selling The marketing strategies for individual users and large enterprises are different in requirements to sales person. As for individual users, what sales person need are a full set of materials of new products, like specific introductions, on-site demonstration disc, some certifications, and some samples. In addition, the training offered to salesperson is necessary including sales technologies, products knowledge, and companys regulation. In contrast, for the large enterprises, Lenovos salespersons play pivotal roles in promotion. Because they do not only promote products, but also perform necessarily in public relations, sales, training, commerce and customer services. 3.2.3 Sales Promotion Public Relation Because of two different product orientations, they will be differentiated in promotional activities. Personal and home groups consumers will mostly buy from stores or agents, and their purchasing behaviors are readily influenced by promotional activities. Therefore, users promotional activities are more effective for this type of users. However, ThinkPad goes oppositely since its users are mostly large enterprises commercially, and they unlikely go into some stores to buy a ThinkPad. Therefore, promotional activities will not work the same effectively as individual users do. Thus some special activities will introduced, such as inviting them to products exhibition or new products training, trial for new products for VIP clients, or organizing some member club to promote new products by conference, traveling, or sightseeing to enhance brand images and improve the knowledge or ThinkPad products. It is worthy mentioning that Lenovo was an official computer sponsor of the  2006 Winter Olympics  in  Turin,  Italy, and the  2008 Summer Olympics  inBeijing. In July of 2012, Lenovo and the National Football League (NFL) announced that Lenovo had become the NFLs Official Laptop, Desktop and Workstation Sponsor. 3.3 Pricing Strategy The objective of Lenovo is to capture a substantial market share and attract more and more buyers to buy its products. Lenovo pricing stratrgy is based on offering the consumers high quality at low price as well as competitor pricing. Lenovo has always maintained a product mix such as bread and butter products like 3000H series and high end products like ThinkPad and ThinkCentre, which helps Lenovo develop a vast range in its prices. The pricing of some models in America market are as follows: Lenovo  Y Series Laptops are priced  from $600- 1000 Lenovo U  Series  Laptops  are  Priced from  $500- 800 ThinkPad XZ series are priced from  $1000- 2000. Obviously, the laptop price is so competitive in current commercial situation that it should be considered at the first place of production based on a short lifecycle in high-technology industry. Therefore, perception value pricing of Lenovo is adapted to gain an acceptable profit. The middle and high-level Lenovo products are priced to compete in market, therefore, the price of these products should be referred to competitive products. Indeed, For comparable products, Lenovo priced its products at about two-thirds of foreign-made PCs (Xie, 2004, p. 412). In order to maintain the largest share and leader position in Mainland China and remain competitive in global market, Lenovo is a market follower after Dell and HP and this pricing strategy can allow them to ensure values as well as the optimal price of the products. Additionally, Lenovo constantly offers discounts on its  products through its showrooms and online purchases which are often in the range of  25-30%. Also there are many coupon codes and promotional codes available on all product models which add to the total discount. 3.4 Place Strategy 3.4.1 RD Center and Marketing Center Because HongKong is a global center of intermediary trade, it has a more perfect and more complete market in information channel than Chinese mainland. So Lenovo established the RD center and marketing center in Hongkong, in order to acquire the timely market information and technology information and thus shorten the product development cycle and closely follow the international trend. 3.4.2 Wide Coverage A direct marketing strategy is implemented to target the new industry and new big organization. However, the combined channel modes of retailors and agents are basically applied in individual buyers. The market Lenovo targets is not only China, but also other countries. The scope and extension it covers is featured to be in large quantity, wide distribution, and diversity of channels. Therefore, Lenovo choose intermediate channels like provincial retailors or regional wholesales in order to occupy a greater market. 3.4.3 Outlets and Sales Channel Most PC buyers purchase their products through retailer. Lenovo find that Internet buying is convenient for customers to compare products, specifications, prices and after-sales services. Some loyal customers like to buy products in Lenovo specialty shops. Today, Lenovo has the excellent distribution channel consist of 6,000 retail outlets in China that nearly impossible for foreign and even most domestic competitors to replicate. Figure 6 lenovo specialty shop From File Photo/ China Times 3.4.5 Transportation and Stock Level Modern logistics is important to Lenovo, that is say, Lenovo transportation is based on customer needs, carrying the products form supplier to demand side with the most economical cost. From 1995, Lenovo began to implement SCM system (Supply China Management). In 2004, Lenovo carried out VMI mode (Vendor Managed Inventory), thus almost 90% inventory were outsourced to Third-party logistics firms. 4. Cohesive Marketing Mix The 4Ps strategies of Lenovo forms a cohesive marketing mix in an effective and innovated way. Lenovo is transcendent in a vision of its market orientation and products innovation. It develops a systematic strategy with a good combination of two different brands in different levels. By definition, Lenovo improves its products designs and quality to reach an international level in order to meet the requirements of PC users all around the world. Regarding to its market orientation, Lenovo covers low level, medium level, and high-level products, targeting various users ranging from individuals to large enterprises. The pricing is also tactically different in different levels, so that Lenovo products can reach different users from personal utility to commercial application. In addition, it also optimizes different distribution channels and lowers the cost of producing by different segmentations of personal computer users by an application of direct market penetration to individuals and c ombined marketing channels to those large enterprises. Therefore, the promotion should also be designed in a different ways, from advertisement to salesperson training. The market mix of Lenovo successfully integrates product, price, place and promotion strategies in its market orientation and its maximum profits. Only in this way, can such a growing Chinese brand enter an international market to compete with its innovation and creation. 5. Target Market and Marketing Mix Variable There are many methods to segment the overall market. After that, the company will choose the appropriate market as their target market. As to Lenovo, from 2009 to 2012, Lenovo divided the overall market based on mature market and emerging market. However, from January 2012 onward, Lenovo divided the global market into four parts: Chinese market, North American market, EMEA market (Europe, Middle East and Africa market) and Asia Pacific Latin American market. Specifically, in mature market like North America, Lenovo covers low level, medium level, and high-level products, targeting various users ranging from individuals to large enterprises. Additionally, Lenovo is a market follower after Dell and HP and this pricing strategy can allow them to ensure values as well as the optimal price of the products in North American market. In contrast, Lenovo attack emerging market, such as Kenyan market, with cheap PCs, and the product range is fewer than American market. Furthermore, The Group s PC business across the mature markets are facing challenges in the retail channel due to significant slowdown in consumer demand. On the other hand, Lenovo begin to set up more specialty shops in Africa and Latin America, because people there dont adapt to online shopping and the demand from enterprise and government is low. Overall, Lenoovos target market will be considered when making decision about the four marketing mix variables. 6. Positioning Strategy Facing the volatile market and ever-shifting needs of customers, Yang Quanqing (2001), Chief Executive Officer, said that Our Protect and Attack strategy is working and will continue to guide our execution. Lenovo aims to extend the leadership position and increase profitability in China and relationship business in mature markets. In contrast, in emerging markets and transactional sales in mature markets, Lenovos focus will be on capturing growth. Although in recent years, Lenovo aims to extend the business beyond the traditional PC arena and to capture opportunities globally in the rapidly growing areas including mobile internet, smart TV, etc., the PC business remains as the Lenovos core business and Lenovo consistently accelerate the growth and expand market share by delivering quality products to customers around the world. Lenovo outgrew the worldwide PC market in unit shipments, and gained market share across all geographies, products and customer segments, making it the worlds fastest growing PC company. Lenovo divides its PC brand into two parts: Idea-branded and Think-branded. Specifically, Idea-branded focus on individual and family consumer market with low price and stylish design, which targets to low end market. While Think-branded focus on medium and small business, not-for-profit organizations, which is committed to provide a stable, safe, and high-quality computer product. The positioning strategy of Lenovo PC business is very effective. The company saw a record high in sales and market share despite an ongoing downturn for the overall PC industry. Based on data from IDC, Lenovo held  15.7 percent of the global PC market by November 2012, its highest market share ever. 7. SWOT Analysis 7.1 Strengths Lenovo is the leader in chinese PC market, accouting for over 30 percent market share. Under the support and protection of government policies, Lenovo can focus on product research and marketing. There are about 6,000 Lenovo retail outlets in China that nearly impossible for foreign and even most domestic competitors to replicate. Globally, after the acquisition of IBM PC division, Lenovo brand image has been enhanced. More and more overseas customers are willing to purchase Lenovo PC products. Lenovo has the excellent distribution channel not only in china but also all over the world. 7.2 Weaknesses Globally, the single marketing channel leads the products and services mainly sold by monopolized stores. Lenovo does not has its own core technology and it has to follow Intel trend. Too many staffs lead to the overstaffed orginizational structures. The human resource, technology, and capital need to be intergrated after the acquisition of IBM PC division. 7.3 Opportunities PC market is dynamic. prompt response to market changes and solid execution with a clear vision are crucial to continued growth of Lenovo. There is a potential for great development in Chinese market and other emerging markets. 7.4 Threats Acer, Dell and HP are the main competitors in global PC market. Today, there are too many cheap PC products appearing in the world and the market protect in some countries is strong. In addition, some smart mobile phones like iPhone can become the substitute. 8. Conclusion 8.1 What Is the Company Doing Well Liu Chuanzhi (2011), the chairman of the board, stated that we will continue to invest in innovation, marketing, and branding to protect our core business and drive growth through attacking. Four parts have been considerated in making decision in Lenovo: credibility, differentiation, product life-cycle, and evolution. Specifically, first of all, Lenovo is the leader in Chinese PC market, and the brand recognition and traditional reputation of Lenovo are very good in China. In global market, from 2005 to 2010, the Group used IBM logo optimally to build brand Lenovo, which led Lenovo to be known by overseas customers. Second, the differentiation of PC products in performance, style, and services make Lenovo have the ability to deliver the high quality, reliability and durability to meet various of customers demand. Third, every product has its own lifecycle. Facing with this problem, Lenovo delicates some new product strategies in light of the lifecycle as follow: improve products desi gn and products innovation, decrease of product costs and optimize the distribution, and integrate service system and develop the service quality. At last, The PC market is expected to experience more and rapid evolutions in the future. Lenovo continues to leverage spirit of innovation and history of technological breakthroughs to into new product categories and drive future growth. In addition, Lenovo actively took step in asserting its position as a global leader by launching its new global branding campaign. Known as Lenovo: For Those Who Do, the campaign captures the essence of who we are as a company, and the customers we serve. Lenovo does more than just build technology; it creates engines for the worlds doers and the mind-blowing things they create. The Groups breakthrough products are made to serve people on the quest to build whats next. 8.2 Suggestion Lenovo do not have its own core technology in PC business, which means Lenovo have to highly rely on CPU vendors like Intel and AMD. Therefore, in oreder to maintain market share and competitive advantages in global market, Lenovo should allocate more money to technological innovation and product upgrade. Other than that, Lenovo can copy Dell success model, which Lenovo can invest in special computer for certain industry, such as financial industry, education industry, in order to expand the coverage of the products. Lenovo pricing stratrgy is based on offering the consumers high quality at low price as well as competitor pricing. However, in recent years, more and more individual and family buyers reflect that there is price discrimination existing between Chinese market and North American market. Chinese market is Lenovos test bed. Most new products will be evaluated in Chinese market before selling abroad. However, Lenovo can not use its leadership in PC market to make money, regardless of consumers profit. In mature market, the Groups PC business are facing challenges in the retail channel due to significant slowdown in consumer demand; therefore, Lenovo should set up online-sale network and develop and maintain the relationship with the suppliers,distributors, and large enterprises. Although the brand image has been enhanced in recent years, especially after the acquisition of IBM PC division, Lenovo should continue to emphasize the global concept of product design and implement Protect and Attack strategy which protects the core business in China and relationship business in mature markets while attacking high-growth opportunities in emerging markets.

Personal Writing: My First Time Experiencing Riding A Bicycle :: essays research papers

Personal Writing: My First Time Experiencing Riding A Bicycle Sangho Kang After a very meaningful conversation with my dad about the old days, we came up with an object that we both remember cleary. It was my very first biclycle. My mind told me that I got it when I was only eight but my mom insisted that I was seven when I got it. Either of us had a proof, and so we desided that when I got it was not important. My dad put together all the small pieces of the bicycle. From a beautiful material that he called, "Your own car." Of course I knew that he had some magical ability, but I didn't think he could make such an awsome object. He added the seat and the pedals. Last so that I would not have any problems. My dad recalled that the bicycle was the smallest he could find. I remember how gigantic it was. I was so afraid of it and there was no way that I was going to control that monster-sized material. The bicycle remained in my backyard as a decoration for a month because I refused to ride it. Honestly, I was scared to try it. After a month, my dad gave me a lecture to teach me what being a man was all about. I was finally determined to try it. My dad was proud of me and I felt very manly. He and I went to the park to see what we could do there. The park was empty when we arrived. I had no dought that my dad told everybody not to be there because we had to use it. I felt badly for other people, but I was proud to have such an onnipotent person as my dad. We found a smooth and a often space. My dad was holding the rear of the seat to make sure I didn't fell. He assured me that I was not going to fall because he would be running right behind, holding the bicycle. He reassured me by saying that it was the word of a man and I could trust it. I started to pedal and the bicycle moved. Once it started to move, I felt pedaling was much easier than expected. I asked my dad if it would be as easy to ride a bicycle without him holding on it. He did not answer me because he couldn't run, hold the bybicle, and talk at the same time. I told him we could stop if he was tired.

Mac N Cheese :: essays research papers

Stove Top Mac-n-Cheese 1/2 pound elbow macaroni 4 tablespoons butter 2 eggs 6 ounces evaporated milk 1/2 teaspoon hot sauce 1 teaspoon kosher salt Fresh black pepper 3/4 teaspoon dry mustard 10 ounces sharp cheddar, shredded In a large pot of boiling, salted water cook the pasta to al dente and drain. Return to the pot and melt in the butter. Toss to coat. Whisk together the eggs, milk, hot sauce, salt, pepper, and mustard. Stir into the pasta and add the cheese. Over low heat continue to stir for 3 minutes or until creamy. Yield: 6 to 8 servings Prep Time: 10 minutes Cook Time: 25 minutes Difficulty: Easy Thank you for participating in the 2002 RadioShack Official Online All-Star Ballot on MLB.com. We invite you to return to the ballot at http://vote.mlb.com and vote a maximum of twenty-five times. You are the key to help your favorite players get to Milwaukee! And be sure to watch the 73rd All-Star Game on FOX, Tuesday, July 9th on 8 p.m. ET, 5 p.m. PT Thank you, Brian Phillips MLB.com If you have mistakenly received this confirmation, please click http://vote.mlb.com/cgi/mlb_optout.pl?email=MADHANDLES29@AOL.COM I I I I II IIII III I I II I II I II II I I I I I I I I I I I I I I I I I I I I I I I I I I I I IThank you for participating in the 2002 RadioShack Official Online All-Star Ballot on MLB.com. We invite you to return to the ballot at http://vote.mlb.com and vote a maximum of twenty-five times. You are the key to help your favorite players get to Milwaukee! And be sure to watch the 73rd All-Star Game on FOX, Tuesday, July 9th on 8 p.m. ET, 5 p.m. PT Thank you, Brian Phillips MLB.com If you have mistakenly received this confirmation, please click http://vote.mlb.com/cgi/mlb_optout.pl?email=MADHANDLES29@AOL.COM Thank you for participating in the 2002 RadioShack Official Online All-Star Ballot on MLB.com. We invite you to return to the ballot at http://vote.mlb.com and vote a maximum of twenty-five times. You are the key to help your favorite players get to Milwaukee! And be sure to watch the 73rd All-Star Game on FOX, Tuesday, July 9th on 8 p.

Virgil and Petroneous

Essay 1 How much can a civilization change in under a year? The Roman Civilization changed drastically in roughly one hundred years in the way they view many aspects of their life, including the role of women and the role of the gods in their life. In Virgil’s The Aeneid, he has presented Rome as superior to Greece, being written at the time of Augustus; The Aeneid was used as propaganda for the Romans to make them feel superior after the Trojan War.Petronius wrote about Rome during the reign of Nero, in his novel, it is apparent that by the time Epicureanism had gotten to Rome, they had taken it and formed a twisted version of just how extreme they took Hedonism; as exemplified in Dinner With Trimalchio from the novel The Satyricon. The two authors Virgil and Petronius have described Roman civilization under their perspective through their novels and have not only made contrasts, but comparisons as well in commonly seen themes such as the role of the gods in their everyday li fe and the role of women. T) Although they are roughly a hundred years apart, Virgil's novel, The Aeneid, has presented a very different approach to Rome and its civilization compared to Petronius’ novel, The Satyricon. I think this civilization experienced the drastic shift that it did because of the ruler they had at the moment. The Aeneid was written under the reign of Augustus, who was interested in bettering Rome and its people as seen with his Pax Romana and the construction of roads.The people during the reign of Augustus were very rational and were not fearful of the gods but rather believed that they were in charge of their own fate, thus making them â€Å"better† than the Greeks. The Satyricon was written under the reign of Nero, who had very twisted morals due to the lack of philosophy when he was younger. Nero was very cruel and hedonistic, he did not just live for simple pleasure, he lived for extreme pleasure as seen when he literally built himself a plea sure palace while the entire city was dying of hunger and were homeless.The story Dinner With Trimalchio exemplifies how hedonism and Nero’s â€Å"morals† have affected the rich as well. In Dinner With Trimalchio, not only are they living very hedonistic, but the gods are practically nonexistent, while in the story of The Aeneid, they’re there, they’re just portrayed as cruel and not very helpful or necessary, thus leaving them to their own fate. Virgil portrayed Rome as very rational and nondependent of the gods, while Petronius portrayed Rome as hedonistic with a lack of morals and a loss of the gods.A commonly seen theme in both The Aeneid and The Satyricon is the role of the gods. In the Aeneid, as previously mentioned, the gods are perceived as cruel and violent. One instant of this can be seen in Book 2 of the Aeneid when Minerva sent serpents to kill Laoco? n because he not only disobeyed her but he also disrespected her. Minerva sent two serpents to kill him and his sons. She had the serpents kill his sons before his eyes then kill him slowly and painfully. This portrays the gods as cruel and violent.The gods are portrayed as much more violent when compared to The Iliad by Homer in book 22 when Athena is sent down to fasten things up between Achilles and Hector and talk to both of them to ultimately have Hector killed by Achilles. Virgil is making a point that the gods are cruel. Minerva made Laoco? n a cautionary tale to not mess with her or she will not only kill you, but your bloodline as well. Another instance can be seen when Hector appears to Aeneas in a dream and his body is completely disheveled and destroyed. His body is shown the way it would have been should he not have been taken care of Apollo; â€Å"†¦How he looked, how different from that Hector Who returned to Troy wearing Achilles’ armor†¦ † The Aeneid Book 2 line 325-326. This makes the Greeks look bad because not only did Apollo not keep his promise that he would watch over his body, but the Greeks do not have any battle chivalry and dragged his body from his ankles. Virgil has depicted the gods in the Aeneid as cruel and violent. The role of the gods can also be seen in Dinner With Trimalchio, however, they’re not shown as cruel, but instead they are basically nonexistent.One instance can be seen in the poem that Trimalchio recites, â€Å"Nothing but bones, that’s what we are, Death hustles us humans away, Today we’re here and tomorrow we’re not, so live and drink while you may! † page 45. This portrayed the cultural mindset of the people. They believed they were atomic and when they died, they merely fell apart and did not have an afterlife, therefor, they lived life with no regrets and lived for pleasure, the gods were nonextixtant therefore they would not get punished for whatever â€Å"sin† they committed.Another instance can be seen on page 52, â€Å"Oh no, weâ €™re big lions are home, but scared foxes in public†. This meaning that the people and the government and how corrupt it is because of their lack of the gods. If the people had gods, they would not be so corrupt and would obey them and have a better government not ruled solely by Nero, the reckless emperor. The people were still somewhat fearful of the gods and the government, but more because they knew they were lacking their fate. Another theme that is commonly seen in both The Satyricon and The Aeneid is the role of women.A specific instance of the role of women can be seen in Dinner With Trimalchio when Trimalchio, being half drunk, tells his guests that they should ask his wife, Fortunata to dance on the table for everyone to entertain them, but when he does so, she leans over to him and whispers something in his ear and he immediately shuts up, â€Å"He was just about to get up on the table when Fortunata went and whispered something in his ear, probably a warning t hat theses drunken capers were undignified.Never was a man so changeable; sometimes he would bow down to Fortunata in anything she asked at other times, as now, he went his war. † Page 59-60. This shows that Fortunata has power over Trimalchio and he will do whatever she orders him to do. Another instance can be seen when Enculpias is asking about Fortunata and someone describes her. â€Å"If she told him at noon it was night, he’d crawl into bed. † Fortunata obviously has a lot of power over Trimalchio and can convince him about anything. She has power over him, even though she is only wealthy though him, she holds power over him.The role of women can also be seen in Virgil’s The Aeneid when Aeneus tries to kill Helen because he believes that Helen was the reason why the Trojan War begun, â€Å"My soul flared with a burning desire To avenge Try and make her pay for her sins. † Line 673-674 pages 46. Although Aeneus wants to kill her, his mother, Ve nus has come down to stop him from killing her because it is not the right thing to do. She mentions his father and everything he did and told him that it is not the fault of Helen, but of the gods.This shows how much of an impact his mother can make on Aeneus because should she not have intervened he would have killed Helen. Another example of the role of women in The Aeneid can be seen in Book 2 when Minerva has Laoco? n killed because he was being disrespectful. â€Å"For if you lay violent hands Upon this offering to Minerva, Destruction will fall†¦ † lines 226-228. Minerva was a goddess to be feared of rather than only the male gods. She was obviously very powerful and very influential to the people. The women portrayed in The Aeneid and The Satyricon are both very influential and very powerful.The parallels between Contemporary American Society and Imperial Rome can be seen in the constant flux of the mindsets of the people in America. Similar to that of Rome, in a couple hundred of years, religion has changed a lot from being present, to being vaguely there. For example, Christianity was the biggest and most widespread religion 19th century while now, although it is still very widespread and very popular, there are many more religions such as Buddhism and Judaism. However, there was never a time where God was simply not there in American society such as in the time of Nero.Similar to the Romans, women have great influences and power now such as Fortunata had on Trimalchio and Minerva over not only Laoco? n, but the people of Rome as well. Women such as Michelle Obama and Hillary Clinton have grand power in American society. Michelle has help many fundraisers and is in charge of many charities and organizations and Hillary Clinton, being the Secretary of State can one day even become the first female president. This tells us that we have adopted and adapted the Roman’s views on many things that have ultimately become very influential i n our society.

Francis Bacon and Plato Essay

The arguments presented by both Francis Bacon and Plato both call for different approaches in pursuing knowledge. In doing this, one must be accurately point out the important facets present in each argument and deduce what style is appropriate for an individual’s use. Looking at Francis Bacon’s arguments, it can be said that he is focused on the progression of ideas that will lead to the acquisition of knowledge. However, the ‘form’ that Bacon advocates differs to the original meaning proposed by Plato. He further advocates that the ‘form’ must be attained to gain knowledge. As long as man continues to strive for the form, knowledge will soon follow. On the other hand, Plato’s dialogue focuses on the way knowledge is achieved through the process of remembering the past. Socrates used this analysis in checking the validity of such argument. He makes a philosophical connection between knowledge and virtue. Thus, it has been contended that knowledge is virtue – creating the possibility of teaching. Seeing the two approaches in a nutshell, I believe that there must be a collaborative consensus between the two theories. It may be true that we must constantly strive for the form that Bacon advocates and at the same time use natural forces and mechanisms that can help achieve knowledge. However, Plato’s arguments can also shed some important light in the analysis of obtaining knowledge. But seeing that I must choose between the two, the argument presented by Francis Bacon I believe presents a more valid approach. I believe my answer is correct since believe that man continues to struggle for existence. Man continuous life depends on each one’s ability to grasp knowledge through mechanisms and processes that will help each one to survive. The different laws that govern us remain to be manifested and shown. The tendency of man to move forward and accept challenges should be the case. This is contrary to the view of Plato that one must look back to gain knowledge. In conceiving a central purpose in human life, there must be a conscious effort by an individual for continuous development to cope with the changing times. In my own perspective, I feel that the central purpose of living a life is continuous learning by acquiring knowledge and experiences that will benefit my individual growth as time passes. This event can only take place if the individual is continuously aware that he/she has the capability of shaping his/her personality. Looking at this, it can be argued that there are several characteristics of a well-lived, fulfilling life. In my own opinion, a well-lived fulfilling life must create opportunities for each individual to constantly struggle and be victorious. This is because for every success and failure in a struggle, certain inputs are obtained by an individual. These are experiences distinct only to individuals which foster the creation of knowledge. Another characteristic is that individuals must constantly strive for their betterment. We do not become stagnant and a waste in the society and community. Another characteristic of knowledge is that it can create a degree of completeness to an individual. By gaining knowledge, the questions that men aspire can be answered or attained. The pursuit of knowledge is attaining these purposes because of knowledge capability to raise and increase the quality of thinking by individuals. Continuity is thus necessary in creating the environment for knowledge for individuals. In addition, by gaining knowledge, we expand our purpose and existence. It may be known that during our conception, the only thing we cater is our own. But as we continually grow in age and maturity, the levels of understanding and knowledge extend not only in scope but also each one’s abilities. In the end, knowledge gives individuals the opportunity to explore more what life has to offer.